SUSAN GROSSMAN Journalist, Career and Workplace Coach
SUSAN GROSSMAN Journalist, Career and Workplace Coach

is a journalist of long-standing now helping others develop the confidence and skills they need to achieve personal goals. Her media training, journalism workshops, short courses and personal mentoring have inspired writers, managers and professionals. Susan has a unique and lively approach to coaching teams, groups and individuals. She is a also a career coach, motivational speaker, editorial consultant and broadcaster.

A well-established travel journalist, magazine editor, author and BBC broadcaster, she has been teaching on the MA in journalism at Westminster University at City University and at the City Literary Institute in London for ten years. 

  • Writing coach/mentor 
  • Leadership coach
  • Training in Interview Skills
  • Social media, Video content, Website words
  • Writing Op-Eds 
  • Career progression
  • Media trainer
  • Travel writer
  • Editer: non-fiction book proposals
  • Crisis management

'Susan's coaching techniques are both clever and concise, rapidly advancing the skills of clients and filling them with the necessary enthusiasm to achieve their personal goals. I have no hesitation in highly recommending Susan's work.'  TV Executive Jan 2013

NOW FREELANCE CAFES central London. 

Drop-in or 6 weekly Friday morning sessions start April 25 
Time:    10.30-12.30 
Venues: The Poetry Place, Covent Garden OR in Hampstead on alternate Tuesday mornings.

Drop-in (£40) or sign up for 6 consecutive sessions.  Come along and get feedback on pitches, get names of commissioning editors, re-work existing stories and increase your freelance earnings. Get help with social media and support from small group of working journalists under expert guidance.

'I can't thank you enough for helping me get me back into the marketplace, I was so despondant, your sessions were almost like therapy' Diana, June 2013

Supportive workshops to develop ideas, improve writing, write pitches, find topical hooks, identify the best outlet and approach editors with confidence: online, print, broadcast. Get motivated, build up your confidence. Get constructive criticism and feedback on work in progress. Small confidential group. Max 8.

Who for? Working journalists, freelancers, women returners, former editors, staffers, photographers and bloggers 
What they say: 'I've been a journalist for 15 years, your drop in cafes have made a huge difference to my success rate' Jane, 2012,  

Intro to Twitter workshops: ongoing
 £40. How to use Twitter to research, network, engage, and develop your business, brand or career.

'social media made easy, Susan could not have been more patient, knowledgeable or thorough' Sophie 2013

PITCHING:  In-house, individuals or small groups
  • Match story ideas to the right publication UK or abroad 
  • Identify publications and editors by name 
  • Explore the customer publishing market
  • Using social media
  • Get feedback on ideas and pitches in progress 
Who for?  PRs, journalists, former editors, freelancers, women returners, staff writers, photographers and media professionals. Small group 12)

What they say: "Susan is a mine of information, gets straight to the point by telling you what does and doesn't work when pitching, etc, and she has lots of industry contacts. Recommended!" Emma Thomson, Travel Writer Jan 2013

Results published in:
The Guardian, The Independent on Sunday, The Independent, Time Out, TNT, Daily Mail, In London, The Standard, Metro, Fortean Times, Times Educational Supplement, Country Living, The Observer, Mail on Sunday, Guardian online, Sunday Times, Times 2, Epoch Times, City A.M, Psychologies. MSN, Sussex Life, Outdoor Backbackers, Yeah Baby (BMI), Coast, MSN online, Costco online, The Lady 


Focusing and developing ideas. Preparing a package (synopsis) for agents or publishers. Creating your own publicity.
Pitching features to magazines or newspapers
Interview skills.

What they say: 'I just thought I would drop you a note to let you know that I've got an agent on board who went out of his way to compliment the professionalism of the pitch package I put together- which was down to you, so thank you' John 2012

In-house staff training in leadership and communication skills, video presentation, social media content, editorial, advertorial and interview skills. Simple yet effective techniques to reach your target audience, satisfy clients and achieve a measureable outcome

Who for? Line-managers, HR, PRs, marketing departments, publishers, travel industry professionals and entrepreneurs 
What they say: ‘Susan was brilliant at taking a complex media 'sell' and making it simple, compelling and engaging. She also won over a client who was nervous about speaking to the media. I would highly recommend her’  J O’Leary PR Oct 11

Clients have included:  Project Associates, MyFamilyClub, DC Thomson, Water Aid; Railbookers, Malta Tourist Board, Southern Housing, Home Start, adhoc PR, Triangle PR, The Bookseller, School of Infant Mental Health, Attractions of Snowdonia, Spinmaster Toys and too many individual authors, journalists, ghostwriters, stylists, photographers, editors, PRs and journalists to mention....

'Susan's training really helped boost the team's skills and confidence, reinforced the things we were doing right and gave us new ideas for immediate approaches'  Triangle PR Aug 10 

Lacking the confidence to approach editors? Need help with pitches? Can't fathom social media? Going back to work? Changing jobs? Embarking on a new career? Preparing for an interview? Need help to focus or put your message across? Need motivating?

Who for? Journalists, job seekers, entrepreneurs, students, media professionals, broadcasters, photographers, staffers and
Results: The Sugar Daddy Diaries (Helen Croydon); The Good Sleep Guide (Sammy Margo); Through the Looking Glass (Dr. Rachel Besser); How, Which, Why and What? (John Oldale)

Applying for a job or university course? What to say, and how to say it.  How to present yourself at your best, prepare for questions, and appear confident and relaxed

City University. Freelance Writing CS1765: 10 weeks. Mondays 6.30-8.30 from April places available 

'Susan brings freshness and currency to her writing and journalism teaching, she certainly knows her stuff'  Ofsted Inspector, June 2011

Also available:
Career Progression: Individual help and coaching
Presentation Skills:  How to deal with the press, interview skills, performing on camera or on radio, self branding and confidence building
Website/Social Media: 
How to get your written message across clearly and succinctly.
Video Content:  Focus your message and present effectively


Susan has had a long and varied career in the media: seven years writing Which? reports at Consumers' Association before freelancing, for a wide range of magazines and newspapers including The Times and The Daily Telegraph, where she was travel editor of The Weekend Magazine. 

A reporter for BBC Radio 4 Breakaway for 12 years, Susan also presented the Food and Drink programme for BBC2.
At Redwood Publishing she edited the AA and BUPA magazines and The Best of Britain guide to top hotels. She also worked undercover as a hotel inspector for the British Tourist Authority. Specialising in writing about food, travel and health, Susan is author of six travel guides including 'Have kids Will travel'.

Susan is a Visiting Lecturer on the MA in journalism at Westminster where she is course leader on the travel writing module. She also lectures at City University and at the City Lit. She has two daughters and lives in London.

Susan holds a certificate in 'Leaders as Coaches', a City & Guilds 7407 teaching certificate and is a member of the Institute for Learning and Women in Journalism (WiJ_UK). She is currently studying art therapy and for an ILM Leadership, Coaching and Mentoring for Managers certificate level 5.

Contact details:
Tel: +44 (0)207 794 0288  (m) +44 (0)7905888835
Email       sgrossman007(at)












SUSAN GROSSMAN Journalist, Career and Workplace Coach