Susan Grossman is a British journalist, former BBC broadcaster and travel writer; a visiting lecturer in journalism at Westminster University and City
University; and an (ILM) Leadership and Career coach.
Passionate about helping people develop the confidence and skills needed to achieve personal goals her approach is both lively and challenging. She works across all sectors, in person or via Skype.
Susan's training has motivated and inspired writers and journalists, media and marketing teams, senior editors and travel industry professionals. 
A travel writer, motivational speaker, editorial consultant, and awards judge, Susan lives and works in London. 

STOP PRESS: weekly Friday morning Freelance Cafes....mentoring via coaching.......

What they say:

'Susan's coaching techniques are both clever and concise, rapidly advancing the skills of clients and providing the enthusiasm to achieve their personal goals. I have no hesitation in highly recommending Susan's work' 
 TVam executive producer Jan 2013

'Susan knows the media industry very well indeed and her fees are incredibly good value (the commissions I've got as a result have well and truly paid several times over for her services). I can't recommend her highly enough for anybody wanting help in the precarious world of freelance journalism'  Lucy F May 2014

Reporting in Gambia on sustainable tourism

Coaching Career progression, leadership and workplace issues. 
Mentoring Editorial help for non-fiction writers, CEOs, PRs, managers and journalists. From £80.

Freelance Cafes Drop-in: £40. Small group. Confidentiality ensured. Small group (max 6). Get feedback on pitches, brainstorm ideas, find editors, topical hooks and leave with increased confidence and motivation. Friday mornings 10.30-12.30. Covent Garden. 

What you get:  Support and constructive criticism. Confidential space. Help with story pitches, identify outlet, names of editors. Boost your freelance earnings by exploring digital content, selling to overseas markets. Increase your confidence and motivation. Small group so time to explore your own queries. We use the studio above the Poetry Cafe or an office hub near Kings Cross.

What they say: 'I can't thank you enough for helping me get  back into the marketplace, I was so despondant, your sessions  were almost like therapy' Diana, June 2013 
'I've been a journalist for 15 years, your freelance cafes made a huge difference to my success rate' Jane 2012 

'I have been attending the drop-in cafes as a way to gain further support, advice and training. Susan's support and wealth of experience is invaluable and helps to keep me on track and to motivate and encourage me to continue'.
Fiona May 2014

Who for?  Freelancers, women returners, former editors, staffers, photographers, bloggers, anyone looking to increase freelance earnings, gain confidence to approach editors. 
More testimonials:
Group and individual sessions 
Enquire here  Understanding Social Media
 How to use Twitter, Facebook and Linkedin to boost your business or profile. 
 Increase your social activity and feel connected, wherever you are. For sceptics and novices.
 What they say: 'Social Media made easy, Susan could not have been more patient, knowledgeable or thorough'  Sophie 2013

 Video: Susan was a guest speaker at the So and So Arts Club: 'Selling Your Work' December 2013


What they say:
 'Susan is a mine of information, she gets straight to the point by telling you what does and doesn't work when pitching, etc, and she has lots of travel industry contacts. Recommended!'  Emma Thomson, travel writer Jan 2013  

What you get:
A confidential and supportive tutorial in a workshop atmosphere. We cover: how to write an effective pitch, get published in multiple outlets, digital, print or broadcast and identify editors by name.  
We explore overseas publications, the ever-expanding market for content, and how to maintain journalistic integrity or work on behalf of a client.  Any topic. Bring along pitches for feedback. Maximum group size 10.  Bookable individually or by teams.

      NON-FICTION Individual mentoring for writers Book here

How to focus and develop ideas; prepare a package for a publisher or agent; pitch feature ideas based on your book to magazines or newspapers. Create your own publicity and prepare to be interviewed. 

What they say:
'I just thought I would let you know that I've got an agent on board who went out of his way to compliment the professionalism of the pitch package I put together which was down to you, so thank you' John 2012

      MEDIA TRAINING in-house

Staff training in leadership and communication skills, video presentation, social media content, editorial, advertorial and interview skills. Simple yet effective techniques to reach your target audience, satisfy clients and achieve a measureable outcome.

Who for?  HRs, PRs, marketing departments, publishers, travel industry professionals, start-ups and entrepreneurs
What they say: ‘Susan was brilliant at taking a complex media 'sell' and making it simple, compelling and engaging. She also won over a client who was nervous about speaking to the media. I would highly recommend her’ J O’Leary PR Oct 11 

Clients have included:
Project Associates, MyFamilyClub, DC Thomson, Water Aid; Railbookers, Malta Tourist Board, Southern Housing, Home Start, adhoc PR, Triangle PR, The Bookseller, School of Infant Mental Health, Attractions of Snowdonia, Spinmaster Toys and many authors, journalists, ghostwriters, stylists, photographers, editors, and PRs 

What they say
: 'Susan's training really helped boost the team's skills and confidence, reinforced the things we were doing right and gave us new ideas for immediate approaches' Triangle PR  

      MENTORING/Coaching Individual work Book here

Personal coaching: you set the agenda. Help with writing, getting published, work relationships or career issues. Want to be a travel writer? Turn your blog into mainstream? Pitch effectively? Help using Twitter or LinkedIn? Perhaps you've taken time out and are unfamiliar with the market place, have been made redundant, or simply fancy a new direction. For all levels and experience. 

         From £70 on Skype. £110 1.5 hours. £230 for 3 sessions

 Who for?  Journalists, entrepreneurs, travel writers, graduates, media professionals, broadcasters, photographers, staffers and women returners. Work related or career issues. 

      INTERVIEW SKILLS  Book here for small groups or individuals

Applying for a new job or university course? What to say, and how to say it.  
Present yourself at your best, prepare for questions, appear confident and relaxed. 

 Who for?  Graduates, university entry, job seekers, journalists, broadcasters looking to write profiles

SHORT COURSES (please book direct with the institute or university)
 City University: Freelance Writing 10 weeks. April-June 2015 6.30-8.30 Monday evenings 

 City Lit: Introduction to Journalism April 2015 12 Wednesday mornings

         What they say: 'Susan brings freshness and currency to her journalism teaching, she certainly knows her stuff' Ofsted 2011


Susan is a certified ILM coach, a writing mentor and lecturer in journalism, broadcaster and editor. 
She has had a long and varied career in the media: seven years writing Which? reports at Consumers' Association before freelancing for a wide range of magazines and newspapers including The Times, The Guardian and the Daily Telegraph where she was travel editor of The Weekend Magazine.

Recently she was on the judging panel of the British Guild of Travel Writers Awards (2014), and the International Hotel and Property Awards 2015.

A reporter for BBC Radio4 Breakaway for 12 years, Susan also presented two series of the Food and Drink programme for BBC2 and reported for BBC Breakfast TV.  At Redwood Publishing she was editor of the AA and BUPA magazines and The Best of Britain guide to top hotels (clients British Airways, American Express, Relais & Chateaux and Small Luxury Hotels).

Susan worked for many years undercover as a hotel inspector for the British Tourist Authority. Specialising in writing about food, travel and health, Susan is author of six travel guides including 'Have kids Will travel'.  She has been a Visiting Lecturer on the MA in journalism at Westminster University for 12 years, where she is course leader on the travel writing module. She lectures on freelance journalism and travel writing at City University and at the City Lit. She has two daughters and lives in London.

Qualifications include certificates in ILM5 coaching and mentoring (Inst of Leadership and Management), 'Leaders as Coaches', City & Guilds 7407. Susan integrates art therapy, NLP, Transactional Analysis, and other disciplines into her work. She is a member of the Institute for Learning, ILM and Women in Journalism.

         Please checkout my Facebook group:   

Tel: +44 (0)207 794 0288  (m) +44(0)7905888835  Email