SUSAN GROSSMAN is a writing coach and mentor. Her media training, journalism workshops, short courses and professional coaching will enable you to find the right words to achieve a measurable outcome and the right environment in which to be published. A well-established travel journalist, magazine editor, author and BBC broadcaster, Susan is also a university lecturer in journalism and has a unique and lively approach to training. She has been a visiting lecturer on the MA in journalism at Westminster University for 10 years and also lectures at City University and the City Literary Institute in London. She works with individuals and in small groups.
- Writing Coach/Mentor
- Interview Skills
- Social Media and Video Content, Career Progression
- Media Trainer
- Travel Writing
- Non-fiction book proposals
- Editorial Crisis Management
'Susan's coaching techniques are both clever and concise, rapidly advancing the skills of clients and filling them with the necessary enthusiasm to achieve their personal goals. I have no hesitation in highly recommending Susan's work.' TV Executive Jan 2013
2 hr morning workshops:
Get Blogging: Why and How? ask for October dates
Get Tweeting: an Introduction ask for October dates
Time: 10.30am-12.30am Poetry Place, Covent Garden. Small group: focus on getting up and running and your own objectives. Cost: £50 or £90 for both workshops
FREELANCE CAFES 6 Friday morning weekly sessions 10.30-12.30 Covent Garden OR alternate Tuesday sessions in Hampstead. See below Drop-in places available
PITCHING WORKSHOPS: In-house or small groups
- Match story ideas to the right publication UK or abroad
- Identify publications and editors by name
- Explore the customer publishing market
- Using social media
- Get feedback on ideas and pitches in progress
What they say: "Susan is a mine of information, gets straight to the point by telling you what does and doesn't work when pitching, etc, and she has lots of industry contacts. Recommended!" Emma Thomson, Travel Writer Jan 2013
Results published in: The Guardian, The Independent on Sunday, The Independent, Time Out, TNT, Daily Mail, In London, The Standard, Metro, Fortean Times, Times Educational Supplement, Country Living, The Observer, Mail on Sunday, Guardian online, Sunday Times, Times 2, Epoch Times, City A.M, Psychologies. MSN, Sussex Life, Outdoor Backbackers, Yeah Baby (BMI), Coast, MSN online, Costco online, The Lady
FREELANCE CAFES central London.
Drop-in or 6 weekly Friday morning sessions
Cost: £220 for 6 consecutive weeks. £40 per drop in session.
Date: weekly on Fridays
Venues: The Poetry Place, Covent Garden OR in Hampstead on alternate Tuesday mornings.
Supportive workshops to develop ideas, improve writing, write pitches, find topical hooks, identify the best outlet and approach editors with confidence: online, print, broadcast. Get motivated, build up your confidence. Get constructive criticism and feedback on work in progress. Small confidential group. Max 8.
Who for? Working journalists, freelancers, women returners, former editors, staffers, photographers and bloggers
What they say: 'I've been a journalist for 15 years, your drop in cafes have made a huge difference to my success rate' Jane, 2012,
'I can't thank you enough for helping me get me back into the marketplace, I was so despondant, your sessions were almost like therapy' Diana, June 2013
PREPARING A BOOK PROPOSAL for NON-FICTION WRITERS Individual help with:
What they say: 'I just thought I would drop you a note to let you know that I've got an agent on board who went out of his way to compliment the professionalism of the pitch package I put together- which was down to you, so thank you' John 2012
Focusing and developing ideas
Preparing a package (synopsis) for agents or publishers
Creating your own publicity
Pitching features to magazines or newspapers
How to become an 'expert'
In-house staff training in communication skills, video presentation, social media content, editorial, advertorial and interview skills. Simple yet effective techniques to reach your target audience, satisfy clients and achieve a measureable outcome
Who for? PRs, editorial and marketing departments, publishers, travel industry professionals and entrepreneurs
What they say: ‘Susan was brilliant at taking a complex media 'sell' and making it simple, compelling and engaging. She also won over a client who was nervous about speaking to the media. I would highly recommend her’ J O’Leary PR Oct 11
Clients have included: MyFamilyClub, DC Thomson, Water Aid; Railbookers, Malta Tourist Board, Southern Housing, Home Start, adhoc PR, Triangle PR, The Bookseller, School of Infant Mental Health, Attractions of Snowdonia, Spinmaster Toys and too many individual authors, journalists, ghostwriters, stylists, photographers, editors, PRs and journalists to mention....
'Susan's training really helped boost the team's skills and confidence, reinforced the things we were doing right and gave us new ideas for immediate approaches' Triangle PR Aug 10
INDIVIDUAL WRITING COACHING/MENTORING
Lacking the confidence to approach editors? Need help with pitches? Can't fathom social media? Going back to work? Changing jobs? Embarking on a new career? Preparing for an interview? Need help to focus or put your message across? Need motivating?
Who for? Journalists, job seekers, entrepreneurs, students, media professionals, broadcasters, photographers, staffers and
Results: The Sugar Daddy Diaries (Helen Croydon); The Good Sleep Guide (Sammy Margo); Through the Looking Glass (Dr. Rachel Besser); How, Which, Why and What? (John Oldale)
Applying for a job or university course? What to say, and how to say it. How to present yourself at your best, prepare for questions, and appear confident and relaxed
SHORT COURSES enrolling now
City University. Freelance Writing CS1765: 10 weeks. Mondays 6.30-8.30 from Sept 30 places available http://www.city.ac.uk/cae/cfa
'Susan brings freshness and currency to her writing and journalism teaching, she certainly knows her stuff' Ofsted Inspector, June 2011
Career Progression: Individual help and coaching
Presentation Skills: How to deal with the press, interview skills, performing on camera or on radio, self branding and confidence building
Website/Social Media words: How to get your written message across clearly and succinctly.
Video Content: Focus your message and present effectively
Susan has had a long and varied career in the media. She spent seven years writing Which? reports in the 70s and has freelanced ever since, contributing regularly to magazines and newspapers including The Times and The Daily Telegraph, where she was travel editor of The Weekend Magazine.
A reporter for BBC Radio 4 Breakaway for 12 years, Susan also presented the Food and Drink programme for BBC2.
At Redwood Publishing she edited the AA and BUPA magazines and The Best of Britain guide to top hotels. She also worked undercover as a hotel inspector for the British Tourist Authority. Specialising in writing about food, travel and health, Susan is author of six travel guides including 'Have kids Will travel'.
Susan is a Visiting Lecturer on the MA in journalism at Westminster where she is course leader on the travel writing module. She also lectures at City University and at the City Lit. She has two daughters and lives in London.
Susan holds a certificate in 'Leaders as Coaches', a City & Guilds 7407 teaching certificate and is a member of the Institute for Learning and Women in Journalism (WiJ_UK).
Tel: +44 (0)207 794 0288 (m) +44 (0)7905888835