'Susan is an excellent teacher and brings currency and freshness to her classes, she certainly knows her subject' Ofsted inspector June 2011
SUSAN GROSSMAN's media training, journalism workshops, short courses, individual mentoring and professional coaching in communication and editorial skills will enable you to find the right words to achieve a measurable outcome. A well-established travel journalist, magazine editor, author, and BBC broadcaster, now a university lecturer in journalism, Susan has a unique and lively approach to training. Susan lectures in journalism and travel writing on the MA in Journalism at Westminster university, at City university and at The City Lit. She works with individuals and corporate clients as a trainer and coach in all aspects of editorial, presentation and media training including preparation for interviews or video presentation. Her crisis management fast response is available for journalists and media professionals up against deadlines or the press. Career coaching in journalism and publishing also available.
An interview with Susan Grossman on YouTube, appears at the end of this page
WORKSHOPS
'My piece appeared in the Independent this week' Alwynne Mar 12
PITCHING TO EDITORS workshop. Saturday 28 April. Royal Institute of British Architects, W1. 10pm-5pm. Cost: £125
- Match your story idea to the right publication
- Crack the lucrative customer publishing market
- Get feedback on pitches in progress
- Produce a 'template' pitch that will result in future commissions
For journalists, former editors, freelancers, women returners, staff writers, photographers and media professionals.... increase your earning potential. Small group size (max 12). Each participant gets personal feedback. Print, online or broadcast. Any topic: food, travel, finance.....
'I can't believe I didn't take advantage of your workshops sooner, I've been a journalist for years and Saturday made all the difference to my success rate' Jane January 2011
'my friend went on your workshop in September and is still raving about it' Sophie Oct 11
‘After putting what you said into practice, I got a ‘yes’ within 10 mins of pitching to Sunday Times Travel’ Claire Oct 10
'honest and constructive feedback! I came out of the course buzzing with enthusiasm and feeling well equipped to make a stab at pitching to some new editors' Jo Sept 2011
'I got more out of Susan's workshop than I did from my three year degree in Media & Communications' B Teicher Jan 10
Features following workshops appeared in: The Guardian, The Independent on Sunday, The Independent, Time Out, TNT, Daily Mail, In London, The Standard, Metro, Fortean Times, Times Educational Supplement, Country Living, The Observer, Mail on Sunday, Guardian online, Sunday Times, Times 2, Epoch Times, City A.M, Psychologies. MSN, Sussex Life, Outdoor Backbackers, Yeah Baby (BMI), Coast, MSN online, Costco online, The Lady etc
New FREELANCE CAFES Six alternate weekly workshops for freelancers
Friday mornings 10.30-12.30 £160 Venue: The Poetry Place, Covent Garden. Develop ideas, write pitches, find a topical hook, and identify the best outlet and editor for your story. Online, print, broadcast. Book direct (not the Poetry Place).
New group from April 20th 2012. Tuesday morning splinter group in Hampstead.
MEDIA TRAINING
In-house staff training in communication skills, video presentation and editorial content. For public relations account holders, editorial and marketing departments, publishers, travel industry professionals and entrepreneurs. Impress the press, clients, customers or senior management. Simple and effective techniques to reach your target audience and achieve a measurable outcome. Help with presentation, putting your message across, effective writing. Competitive half-day or full-day rates. Also available:
Crisis Management How to handle the press, clients and deal with the impact of negative publicity.
‘Susan was brilliant at taking a complex media 'sell' and making it simple, compelling and engaging. She also won over a client who was nervous about speaking to the media. I would highly recommend her’ J.O’Leary PR Oct 11
Clients have included: DC Thomson, Water Aid; Railbookers, Malta Tourist Board, Southern Housing, Home Start, adhoc PR, Triangle PR, The Bookseller, School of Infant Mental Health, Attractions of Snowdonia, Spinmaster Toys and too many individual authors, journalists, ghostwriters, stylists, photographers, editors, PRs and journalists to mention....
'Susan's training really helped boost the team's skills and confidence; reinforced the things we were doing right and gave us new tips and ideas for immediate approaches' Triangle PR Aug 10
Writing coaching/mentoring Looking for someone as a sounding board about your job or writing? Lacking confidence? Preparing for an interview? Need help to focus or put your message across? For journalists, entrepreneurs, students or media professionals.
Non-fiction Help given with all stages of the writing process: how to focus, structure ideas, and prepare the neccesary 'package' for a publisher or agent in order to get a commission and an advance. Recent results: The Sugar Daddy Diaries (Helen Croydon); The Good Sleep Guide (Sammy Margo); Through the Looking Glass (Dr. Rachel Besser); How, Which, Why and What? (John Oldale)
Day class: City Lit: Freelance Journalism (Wednesdays 10.25-12.25 April 2012)
Evening class: Journalism Skills for Continuing Professional Development Monday evening class
City University CE1765: impress editors, clients, managers, or customers with your command of language, powerful pitches and focused writing. 10 weeks from April 2012 Bookable through City University short courses http://www.city.ac.uk/cae/cfa/business/coaching.
Also available:
Presentation Skills. Training in how to deal with the press, interview skills, performing on camera or on radio, self branding and confidence building.
Website Wording. How to get your message across clearly and succinctly.
Career Progression. Forced to re-think or just fancy a change? Unsure of how to progress? One-to-one help with 'next steps', identifying your transferable skills, consider your work life balance and move forward with confidence
Biography: Susan has had a long and varied career in the media. She spent seven years writing Which? reports in the 70s and has freelanced ever since, contributing regularly to numerous magazines and newspapers including The Times and The Daily Telegraph where she was travel editor of the weekend magazine. A reporter for BBC Radio 4 Breakaway for 12 years, Susan also presented the Food and Drink programme for BBC2. At Redwood Publishing she edited the AA and BUPA magazines and The Best of Britain guide to top hotels. Susan is author of six travel guides including 'Have kids Will travel' and worked ‘under cover’ for ten years as a BTA hotel inspector. She is currently communications director at Real Travel Magazine.
A Visiting Lecturer on the MA in journalism at Westminster university for the last 10 years Susan is course leader on the travel writing module. SG Media Training consultancy offers coaching to individuals, in-house training for media professionals and presentation skills training. The 2010 Writer's Market UK includes her chapter on 'Getting published in newspapers and magazines'. Susan holds a certificate in 'Leaders as Coaches', a City & Guilds 7407 teaching certificate and is a member of the Institute for Learning and Women in Journalism (WiJUK).
Contact:
Tel: 0207 794 0288 email: susangrossman(at)tiscali.co.uk
For Testimonials see http://uk.linkedin.com/in/susan17grossman 'recommendations'
Facebook: www.facebook.com/SusanGrossman007 Twitter: http://www.twitter.com/wordsallowed
Present impressively. Make an impact. Put your message across. Impress customers, clients, editors or publishers.
Unlock your creativity. Write more effectively.
Sell yourself, your brand or your ideas with confidence...
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